My name is LyricistFan, I am an avid sneaker buyer and this letter is posted on my website LyricistFan.com with hopes that maybe you or someone in your camp will eventually read it. Now first I would like to congratulate on all of your accomplishments this season and in the Summer Olympics. However, there is something that is not sitting right with me and most of the sneaker community. Since you and your friends are the owners of the establishment UNKNWN I had to bring this to your attention. Now I am rightfully assuming you have little say in day to day operations but I do hope that you have some influence in your own store. This past weekend, August 11, 2012 your store released the LeBron 9 Championship & MVP pack. I am glad that your store was able to raffle off 12 packs for sale but I am a little confused about the price you charged. The MSRP (manufactured suggested retail price) on the pack is $450, but UNKNWN somehow charged every person that won a pack $600+tax. Now I know stores charge over MSRP all the time, hell the word “suggested” is actually in “MSRP” so I can’t be too mad. It just makes no sense that YOUR store was charging over retail for YOUR signature shoe. I know you took a hit by going to Miami instead of taking a max pay out in another market but an extra $150 for YOUR signature shoe in YOUR store? Does this make sense to you? I have heard owning a store is tough and you always want to maximize your profits but this seems highly immoral that you would charge your customers more than other places just to make a quick buck.
In fact, there’s no way this issue is due to greed. We all know that you don’t need a measly couple hundred dollars over MSRP to pay your overhead, bills, etc. The real problem is the morality of it all. Owning a store and being a superstar in the NBA have similarities. In both aspects you have a fan base, a loyal group of people who support you- whether it’s buying material items or rooting for you at games makes no difference. It’s your duty, your responsibility, to carry out these operations with integrity and fairness. In the NBA, examples of this are being a good team player, humble, professional, and dedicated. With your own flagship store, it should be about running an honest business, and valuing the customer. The least you can do is charge a reasonable price for sneakers-especially your own signature pack celebrating your most prestigious season. I’m sure you had very little say in this manner and probably didn’t even realize the debauchery of the markup. All I ask is for you to pay a little more attention to your store and realize the issue at hand. It’s already hard enough to actually get a CHANCE to buy the shoe, to win and then still have to pay over retail is unjust.
Have a nice day,